S03E05 - Lesson Learned from Hockey Canada

It’s important to start this episode by saying that my guest Heather Nelson and I are not experts in the complicated situation unfolding with respect to Hockey Canada and the allegations that the institution has a slush fund in place to compensate victims of the rampant culture of sexual assault among its players. You can find some great articles below if you are interested in the details of this scandal.

What we can speak to is that when this situation at Hockey Canada was reported by sports reporter Rick Westhead the organization was asked to make some changes. They to didn’t do it. Consequently, their corporate partners started abandoning ship, falling like cards and as Heather said by their action, they elevated the voices of their customers by withdrawing financial support to the organization.

Every time another fleeing sponsor hit the news cycle, I thought to myself “What would Heather say?”

Founder and President at boutique fundraising consultancy, BridgeRaise, Heather and her team help nonprofits raise more money from companies by prioritizing aligned values. Heather is a 20+ year fundraiser, corporate partnership expert, mentor, teacher, tree person, and a dog and hockey mom! Heather is also a dear friend of mine and trusted advisor to The Intersection.

There is so much that organizations can learn about the Hockey Canada Scandal and that is why I’m very pleased to have someone who is an expert in the sponsorship arena into conversation.

To learn more about the Hockey Canada Scandal:

Hockey Canada Scandal Abuse and Sexual Assault Slush Fund

 https://thehockeywriters.com/hockey-canada-scandal-abuse-sexual-assault-slush-fund/

Corporate Partners discuss permanently ending relationship with Hockey Canada

https://www.tsn.ca/corporate-partners-discuss-permanently-ending-relationship-with-hockey-canada-1.1858288

Hockey Canada Unravelled Before our Eyes

https://thehockeywriters.com/hockey-canada-scandal-abuse-sexual-assault-slush-fund/

If you have questions about your corporate fundraising please don’t hesitate Heather and her team a call. You can learn more about Bridgeraise here: https://www.bridgeraise.com/

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